The arrangement in plain terms

Lucky Spin World is an affiliate publisher. When a reader follows a link from the board on one of our guide pages and opens an account with the operator behind that offer, the operator pays us a commission. The commission is usually a share of the revenue the operator earns from that reader, or in some arrangements a fixed payment per referral. The reader pays nothing for this: the price of the offer, the bonus terms and the wagering requirements are identical whether the reader arrives through us or types the operator’s address directly.

The ranking on the board is a commercial product. Operators pay for placement on it, and the position of an offer reflects that commercial relationship as well as an editorial score. We say this without qualification because a disclosure that hides in a footnote is not a disclosure. If you read nothing else on this page, read this: the order of the rows on the board is partly bought.

Every link from the board to an operator routes through the site’s own redirect path. The link carries rel="nofollow sponsored", which tells search engines it is a paid placement, and the redirect itself answers with a noindex header so the tracking route never appears in search results. This is the standard, correct way to mark commercial links, and we apply it to every outbound offer link on the site without exception. There are no raw operator addresses anywhere in our page markup.

The board is the only place on the site where outbound commercial links exist. The comparison tables on our guide pages are text, not links: the brands named there are shown for market context, and no payment flows in either direction when a reader reads them. The models, the charts and the calculators carry no commercial links at all.

What paid placement means, and what it does not

Paid placement means an operator has a commercial relationship with us and that relationship influences whether and where its offer appears on the board. An operator with no relationship with us does not appear on the board at all, however good its published terms might be. That is a real limitation of the ranking, and pretending otherwise is the most common dishonesty in this category of publishing.

What paid placement does not do is change the editorial model. The scores, the term chips and the descriptive lines on the board are drawn from the terms operators publish, and the models on our guide pages are built from the same published terms with every assumption stated. We do not accept payment to alter a modelled figure, to suppress a licence gap or to describe an offer in terms its own conditions do not support. If an operator’s published terms and our commercial interest ever point in different directions, the terms win, because a site whose arithmetic bends toward its payers stops being useful and, in time, stops being read.

The ranking is not advice. It is a curated list of commercial offers, ordered partly by payment and partly by editorial judgement, and it is presented so you can compare terms quickly. It is not a recommendation to deposit, and the editorial score is not a prediction of what any offer will return. The pages that do carry numbers, our models, cost offers of a kind rather than endorsing any single one of them, and every figure on those pages is accompanied by its assumptions so you can check the working.

The brands that appear in our comparison tables are a separate matter again. Those tables show category-typical ranges compiled from operator-published terms at the time of writing, mixing British-licensed operators with those outside the British register. They are context, not offers: the figures are ranges, not quotes of any live promotion, and the only claimable offers on any page of this site are the ones on the board, accessed through the paid links this page describes.

How the models stay independent of the money

The site’s method is published on every guide page: read the terms, build a model, state the assumptions, show the working. None of those steps require an operator’s cooperation, and none of them can be bought, because the inputs are the operator’s own published conditions. When we cost a 40x wagering requirement, we take forty times because the category asks it, and the arithmetic is the same whether or not the operator in question pays us.

There is one honest tension we cannot model away: the board shows the offers that pay us, and the models sometimes show that offers of that kind are poor value compared with what a British licence would buy. Both things are true, and we publish both. The licence gap section on each guide page sets out what an offshore offer does not carry: GamStop coverage, an independent dispute route, statutory deposit limits and the credit card ban. The board sits above those sections and links through to operators that hold no British licence. The reader who weighs both halves of the page is doing exactly what the page is built for.

If you believe a figure on this site is wrong, or that a term has been misread, the contact page takes corrections. Where a correction holds, the model is rebuilt and the page is re-costed, and the fix does not depend on which operator the page concerns. Money from operators buys placement; it does not buy silence, and it does not buy arithmetic.

Questions about the commercial model