How to get in touch

Lucky Spin World is a small editorial operation, so a single mailbox handles everything: editors@luckyspinworld.uk. We do not operate a phone line, a chat widget or a form that disappears into a queue nobody reads. Email reaches the same two people who write the models, which is slower than a call centre and more useful than one.

Editorial queries cover the substance of the pages: how a model was built, why an assumption was chosen, or how a comparison was assembled. If you disagree with a figure, say which page and which paragraph, and we will re-run the arithmetic from the published terms rather than from memory.

Corrections are the correspondence we value most. If a cap, a multiplier, a payout window or a licence status has moved since a page was written, that is a factual error on our shelf, and we fix it in the model and the prose together, then date the change. Every correction is applied to both the figure and the assumption behind it, because a fixed number sitting on an unstated assumption is how the original mistake happened.

Partnership and licensing enquiries are also read at the same address. We do not sell placement in the models or in the prose; the commercial arrangement, which concerns the board alone, is disclosed on a page of its own. If your enquiry is about that arrangement, the disclosure page answers most questions before we need to.

What to include in your letter

A message that can be acted on contains four things, and messages missing any of them take longer because we spend our first reply asking for them.

The first is the page. Give the address of the page you are writing about, not a description of it. The second is the exact passage: quote the sentence or the figure, or name the section heading. Models are recalculated from their assumptions, so a paraphrase of a figure is not enough to trace which assumption produced it. The third is your source, if the letter is a correction: a link to the operator’s own terms, the regulator’s register, or the published document the passage contradicts. We collect facts from primary sources, so a link to a primary source moves a correction forward in hours where a summary of one moves it nowhere. The fourth is what you would like to happen: a recalculation, a rewrite, a plain factual fix or an answer to a question.

One practical note for corrections about operators: we verify licence status against the Gambling Commission’s public register, and operator-published terms against the operator’s own pages. A screenshot of either is welcome as a pointer, but the register and the terms page are what we check against, so the link is the useful part.

How quickly we answer, and what happens next

We answer all correspondence within three working days, and corrections about live figures within one. That is a commitment about acknowledgement and substance, not about resolution: a model recalculated properly can take longer, because the work is in re-reading the published terms and rebuilding the arithmetic, and we will not ship a corrected number faster than we can verify it.

When a correction is accepted, the page is amended, the date of the change is recorded, and the figure and its stated assumption are amended together. When a correction is not accepted, we say why, and point to the primary source we relied on. We do not silently edit pages, and we do not argue about taste: if the disagreement is about judgement rather than fact, we explain the reasoning and leave it there.

Repeat correspondents and industry readers sometimes ask whether we publish corrections as a list. The dates on the pages are the record; if a passage you flagged changed, the page itself shows it, and if it did not change, our reply explains the evidence. Nothing is edited without a trail.

What we do not do

Two categories of request are declined, and saying so here saves you a letter that ends in one.

The first is individual gambling advice. We model offers and publish the maths; we do not tell anyone which offer to take, how much to deposit, how to chase a loss or whether a particular session is a good idea. The models exist so that readers can make their own decisions with the assumptions visible. If you are looking for advice on your own play, the responsible gambling page lists free, confidential support services, and the National Gambling Helpline on 0808 8020 133 is open around the clock.

The second is anything that helps get around a protection. We do not advise on mirrors, proxies or VPNs, on opening accounts under other people’s details, on registering without documents, or on reaching operators while a self-exclusion registration, an internet block or a payment block is in place. This holds even where a page honestly describes a category of operator: describing what something is and what it costs the reader is not the same as helping anyone defeat the scheme, and we keep that line firmly. If you have registered with GamStop and are looking for a way past it, the honest answer is that the registration is the protection working, and the support services on the responsible gambling page are where we would point you.

Everything else, within those two boundaries, gets a considered reply. The mailbox is read by the people who built the models, and the fastest way to a change on this site is a primary source and a paragraph number.